What is a typical churn rate for B2B SaaS?

Healthy B2B SaaS companies target monthly customer churn between 1% and 2.5% (approx 12% to 25% annual churn).

What is negative churn?

Negative churn occurs when monthly expansion revenue from existing customers exceeds the revenue lost from cancellations.

Track subscription metrics. Input start-of-month and churned customer counts to calculate customer lifespans.

Starting Customers

Canceled Customers

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