What is a healthy LTV:CAC ratio for SaaS?

A ratio of 3.0x or higher is the industry standard for sustainable growth. A ratio of 5.0x or higher means you should aggressively scale your marketing spend.

How do you calculate customer churn?

Monthly customer churn is the percentage of active customers at the start of a month who cancel their subscription during that month.

SaaS LTV & CAC Calculator

Track subscription business unit economics. Input average revenue per user (ARPU), gross margins, churn rate, and marketing spend to analyze LTV:CAC efficiency.

Monthly ARPU ($)

Monthly Customer Churn (%)

Gross Margin (%)

Acquisition Cost (CAC, $)

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